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- SpaceX buys AI firm Cursor for Bulgaria's GDP
SpaceX buys AI firm Cursor for Bulgaria's GDP
Plus: We went inside Colonel Sanders' KFC glow-up
Next week’s world-famous news haiku competition™ is about the best way to visualize a trillion dollars, which is how much Elon Musk is now worth. Send me your entry—to haiku at cheddar dot com—by noon ET Thursday, for consideration by your Cheddar peers.
Now for crying out loud, can we hear about the news?
Matt Davis — Need2Know Chedditor
News You Need2Know
What’s the stock market up to, eh?
Companies mentioned in today’s newsletter
$SPCX ( ▲ 4.83% ) $AMZN ( ▼ 0.01% ) $MSFT ( ▼ 1.48% ) $URSOZZX ( ▼ 0.17% ) $JPM ( ▲ 3.68% ) $DB ( ▲ 1.1% ) $AXP ( ▲ 1.6% ) $GOOGL ( ▲ 1.06% ) $VZ ( ▼ 0.72% ) $PYPL ( ▲ 2.73% ) $YUM ( ▲ 1.94% ) $MAN ( ▲ 2.58% ) $APO ( ▲ 1.74% ) $NBO ( ▼ 0.95% ) $JPM ( ▲ 3.68% ) $DB ( ▲ 1.1% ) $AXP ( ▲ 1.6% ) $VZ ( ▼ 0.72% ) $META ( ▲ 1.13% ) $PYPL ( ▲ 2.73% )
SpaceX buys AI firm Cursor for Bulgaria’s GDP

(Cursor)
Elon Musk is officially having a better week than you. In a single 6.5-hour trading session on Monday, his net worth exploded so violently that he made more money than legendary investor Warren Buffett has accumulated in his entire life. How? SpaceX's $SPCX ( ▲ 4.83% ) stock has gone supernova after its recent IPO, propelling the rocket company's valuation to a mind-bending $2.97 trillion. With this massive surge, SpaceX casually leapfrogged industry titans like Amazon $AMZN ( ▼ 0.01% ) and Microsoft $MSFT ( ▼ 1.48% ) to become the world’s fifth-most valuable company today.
Sucks to be Jeff Bezos and Bill Gates even more than usual today, gents, eh?
So, what do you do when your shares surge and you suddenly become the world's first trillionaire? You go shopping. Just four days after its record-breaking IPO, SpaceX announced a casual $60 billion all-stock deal to swallow up Cursor $URSOZZX ( ▼ 0.17% ), a wildly popular AI coding startup that specializes in so-called “vibe-coding.”
PitchBook analyst Franco Granda saw this massive flex coming, telling the New York Times, "The IPO gave SpaceX a valuation and a premium currency," and that dropping $60 billion right after listing "shows the playbook."
Cursor is on board for the ride. CEO Michael Truell said, “We look forward to working closely with the SpaceX team to advance our frontier AI capabilities.” And just like that, Musk is one step closer to building his automated, space-based AI empire. What could possibly go wrong?
Quote of the Day
In this world where it's a sea of sadness, of sadness. I think some distinctive product is absolutely key.
Nobody out-pizzas private equity, which buys Pizza Hut

Former Soviet Leader Mikael Gorbachev with his granddaughter in a Pizza Hut commercial from 1998.
No one out-pizzas a private equity firm, and the purveyor of your childhood pan pizza nostalgia just got snapped up by one for a massive price tag.
Yum Brands $YUM ( ▲ 1.94% ) has officially served up Pizza Hut to two different buyers. Private equity firm LongRange Capital snagged the U.S. and most international locations for $1.5 billion, while Yum China grabbed the mainland China…slice (see what I did there?) for the remaining $1.2 billion.
Why the split? Honestly, Pizza Hut had become the sluggish middle child. While Taco Bell and KFC have been performing well, Pizza Hut was a bit of a drag on the parent company's overall performance. Yum Brands CEO Chris Turner didn't mince words about the sale, telling the New York Times, “These transactions enable Yum to be a more focused company.” (Translation: "We're focusing on fried chicken and Doritos Locos Tacos, now." More on KFC’s future in the next story, coincidentally 👇🏻).
Despite a rough patch that saw 250 stores shutter recently, the new owners are surprisingly jazzed about a chain started by two brothers who had to borrow $600 from their mom back in 1958. Bob Berlin, managing partner at LongRange, optimistically told the Times, “Pizza Hut is a beloved global brand with a rich heritage and a loyal customer base that few brands can match.”
Here's hoping that rich heritage includes bringing back the dessert pizza buffet!
We went inside Colonel Sanders' KFC glow-up

(Google)
It turns out that opening a new restaurant every 3.5 hours isn't enough to keep you satisfied when you are the self-proclaimed "chicken kings." To keep the 75-year-old brand "forever young," KFC $YUM ( ▲ 1.94% ) is officially ditching the basic QSR (Quick Service Restaurant) label and leveling up to a "QXR" — a Quality Experience Restaurant.
Don’t worry if you’re feeling behind the branding zeitgeist. These are three-letter acronyms coined by the company’s branding firm, JKR. It’s short for Jones Knowle Richie, and they count brands like Burger King, Uber, and Budweiser among their clients. I bet those come with some big creative budgets, though, eh?
KFC Chief Concept Officer Christophe “I favor a leather jacket for the office like any real visionary” Poirier — he previously overhauled Pizza Hut’s branding, and look how well that went! — came in and spilled the tea, or rather, the chimichurri ranch, on their sweeping global overhaul. Why the massive menu innovation? Because according to Poirier, “The magic at KFC is you take something common and you make it uncommon. In this world where it's a sea of sadness, of sadness. I think some distinctive product is absolutely key.”
(Question: Is KFC aiming to cure global depression with fried chicken? Because if so, honestly, we're here for it).
To fight this savory battle against the sea of sadness, KFC is relying on the "Maya principle," which stands for "most advanced and yet acceptable." Poirier explains, “The world is not expecting another ranch sauce or another barbecue sauce. But when you are KFC, you come with a twist.” Diners can expect “wild” new flavors like Korean BBQ and Argentinian chimichurri ranch, all washed down with their new global beverage platform, (checks notes) "Quench.”
Ultimately, the rebrand's goal is simple. As Poirier summarized, “We don't want people just to like our food. We want our guests to crave for our food.”
Challenge accepted, Colonel. Not bad for a brand started by a depressed man who decided to commit suicide and sat down under a tree to write his will. Instead of writing his will, of course, he wrote down his recipe for fried chicken, and the rest is history.
Too bad JKR didn’t do anything with that. Don’t you think? Like, I can see extraordinary branding possibilities there for using fried chicken to overcome a sea of sadness.
Song of the Day: Robert Smith, Olivia Rodrigo, ‘What’s Wrong With Me’
She could have cut the first verse but this duet with Cure frontman Robert Smith is a heck of an ear worm once it gets going. Bravo!
Investors warn of AI threat to law, accountancy

(Google)
Imagine taking up a thrilling career like law or accountancy and then being replaced by a robot. Well, it seems the private equity bosses who invested heavily in your billable hours are now sweating over just that possibility. You should have tried to be a rock star!
Top private equity executives (like the ones who bought Pizza Hut! 👆🏻) are sounding the alarm that generative AI is coming for asset-light advisory businesses. Kevin Marchetti, chief investment officer at Man Group $MAN ( ▲ 2.58% ) , warned the Financial Times, “Software has dominated the headlines but AI goes so much further.” He noted that when it comes to "claims auditing, billing automation, proxy voting management, or legal services…you could really foresee how AI could impact them.”
The threat is so real that Apollo Global Management’s $APO ( ▲ 1.74% ) Scott Kleinman told a conference crowd, “Apologies to the lawyers, accountants, consultants in the room... You’re going to see a lot of pressure.”
Firms that charge by the hour are the most vulnerable. Joana Rocha Scaff of Neuberger Berman $NBO ( ▼ 0.95% ) bluntly noted that "there are also risks of revenue disruptions, especially if they charge by man hours.”
But don't toss your calculator, just yet! Andrew Sillitoe of Apax Partners offered a sliver of hope for regulated work, "The value of having your accounts signed off by an auditor is so much more than the sum of the person-hours taken to do it," he told the FT. So, your human signature still means something. For now.
Feds seek finance records over Epstein’s ranch

(Wikipedia)
It must be tough to be a Wall Street megabank desperately trying to spin your way out of a nightmare, only for the ghost of Jeffrey Epstein to keep dragging you right back in. It turns out that when you cough, cough, allegedly bankroll a notorious operation like Epstein’s for years, the reputational stain doesn't just wash out with a few well-timed press releases.
New Mexico investigators have officially fired off letters to major companies, including JPMorgan Chase $JPM ( ▲ 3.68% ), Deutsche Bank $DB ( ▲ 1.1% ), and American Express $AXP ( ▲ 1.6% ), ordering them to lock down records tied to Epstein's sprawling 8,000-acre Zorro Ranch.
Attorney General Raúl Torrez is leading the charge, noting that reopening the investigation “was undertaken with deep respect for survivors and a commitment to accountability.”
Because the federal Justice Department allegedly hasn't handed over complete, un-redacted files (something the DOJ denies), state investigators are going straight to the alleged corporate enablers for the evidence of Epstein’s crimes. The data dragnet is massive. Tech and telecom giants like Google $GOOGL ( ▲ 1.06% ), Verizon $VZ ( ▼ 0.72% ), and WhatsApp $META ( ▲ 1.13% ) are also on the hook, along with airlines and payment platforms like PayPal $PYPL ( ▲ 2.73% ). The orders even target Epstein's infamous inner circle, including Ghislaine Maxwell, who is currently in prison and likely to get right on it, I’m sure. Right after group time.
Deutsche Bank said it will cooperate with government investigations. Other recipients declined to comment or didn’t respond to requests for comment from the Wall Street Journal. That doesn’t mean they did anything wrong, of course. But then I have to say that, don’t I?
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Should you check your 401(k) today?
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Still not quite.
Poll of the day: Pickin’ chicken

(Google)
Colonel Sanders is getting a glow-up. Which version of the KFC daddy do you favor? |
Poll of the day: It’s not exactly E.T., is it?
Do you want to see the movie Disclosure Day?
🟨🟨🟨⬜️⬜️⬜️ Yes! As a certified 'oldster' over the ancient age of 34, it is my sworn duty to save Steven Spielberg's summer box office. (132)
⬜️⬜️⬜️⬜️⬜️⬜️ No, I'm currently stuck in a three-hour digital waiting room trying to buy tickets for Christopher Nolan’s new movie, The Odyssey. (11)
⬜️⬜️⬜️⬜️⬜️⬜️ Nah. I’m a teen, so I'm legally obligated to go see the 20-year-old YouTuber's movie Backrooms instead. (10)
⬜️⬜️⬜️⬜️⬜️⬜️ No. It's not going to be as good as Jaws, is it. (39)
🟩🟩🟩🟩🟩🟩 I'll wait for it to stream online! (265)
457 Votes via @beehiiv polls
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