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- đȘ 'Superwood' is stronger than steel
đȘ 'Superwood' is stronger than steel
Plus: Amazon plans to hire a quarter of a million elves to help Santa this Christmas. Rudolph, meanwhile, is at UPS.
Greetings !
The theme of this weekâs world famous News Haikuâą competition is that Venezuelan opposition leader Maria Corina Machado was awarded the Nobel Peace Prize for her fight for democracy in the country. Iâve already had one entry in Spanish. Email me your entry by today at noon Eastern for your chance to be voted winner by your Cheddar peers! Now letâs talk about todayâs news you Need2Know, shall we?
âMatt Davis, Need2Know Chedditor
News You Need2Know
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Companies mentioned in todayâs newsletter
Wood you believe it? âSuperwoodâ is stronger than steel

This has nothing to do with Taylor Swiftâs new remarkably sophisticated double-entendre song about Travis Kelce. Or does it?
A revolutionary material known as âSuperwoodâ has officially hit the market, and itâs set to transform the construction industry. Created by InventWood, a Maryland-based company co-founded by material scientist Liangbing âMan of Woodâ Hu, Superwood boasts a strength-to-weight ratio up to 10 times greater than steel, while six times lighter. Hu, who began his quest to âre-engineer woodâ over a decade ago, describes cellulose â a key component of plant fiber â as âthe most abundant biopolymer on the planet.â By chemically treating wood to enhance its cellulose and compressing it at the cellular level, Hu has created a material that is stronger, more durable, and resistant to fungi, dents, and insects.
âIt looks just like wood, and when you test it, it behaves like wood,â says InventWood CEO Alex âMan of Lumberâ Lau. âExcept itâs much stronger and better⊠in pretty much every aspect that weâve tested.â
With Superwoodâs capabilities, entire buildings could someday be constructed out of this material. Lau explains, âWeâve tested 19 different species of wood and bamboo, and itâs worked on all of them.â
Although initially, letâs sayâŠmore expensive than regular wood, Superwoodâs carbon footprint is 90% lower than steel manufacturing processes. As architect Philip âMan of Twigsâ Oldfield told CNN, âWood products can be considered a long-term carbon storage system⊠fostering greater timber uptake.â
No word yet on how it compares to a Festivus pole:

Song of the day: TV Cult, âOverpressureâ
This is a fast-paced, menacing post-punk track with harsh vocals and driving bass, reminiscent of bands like Joy Division and The Cure. Critics have praised the German trio for their relentless intensity, atmospheric soundscapes, and urgent, angry commentary on modern life, particularly the overwhelming nature of "bad news."
I promise tomorrowâs song of the day will be positive and upbeat to make up for it.
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The best HR advice comes from people whoâve been in the trenches.
Thatâs what this newsletter delivers.
I Hate it Here is your insiderâs guide to surviving and thriving in HR, from someone whoâs been there. Itâs not about theory or buzzwords â itâs about practical, real-world advice for navigating everything from tricky managers to messy policies.
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Because HR shouldnât feel like a thankless job. And you shouldnât feel alone in it.
*This counts as journalism, right?
Group buys Aligned Data Centers for $40 billion

Nvidia $NVDA ( âČ 0.28% ) , Microsoft $MSFT ( ⌠0.51% ) , BlackRock $BLK ( ⌠2.3% ) , and Elon Musk's xAI have joined forces to acquire Aligned Data Centers in the largest data center transaction in history. Aligned, known for designing and operating data centers across North and South America, is being purchased from Macquarie Asset Management.
âWith this investment in Aligned Data Centers, we further our goal of delivering the infrastructure necessary to power the future of AI, while offering our clients attractive opportunities to participate in its growth,â said Larry âMan of Moneyâ Fink, CEO of BlackRock.
Aligned operates 50 data center campuses with more than 5 gigawatts of operational and planned capacity, making it a critical player in supporting the massive hardware requirements of AI workloads. Itâs also largely responsible for your higher power bills of late, Iâd imagine. And all because you couldnât be bothered to actually write anything from scratch, eh?
Today on the âgram: Today in weird sponsorships
Post of the day: Trimming the peacock
NBC News Lays Off 150 Staffers After Splitting With MSNBC & CNBC
cordcuttersnews.com/nbc-news-lays-âŠâ CordCuttersNews (@CordCuttersNews)
4:40 PM âą Oct 15, 2025
Quote of the Day
The job is stressful enough as it is. Now youâre adding this factor of, âHey, when am I going to get this next paycheck?â
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Amazon will hire 250,000 elves for Santa

Oligarch Watch ran a good story this week about how Amazon founder Jeff âMan of Scalpâ Bezos isnât giving away much of his sizable fortune despite promising to do so. But his company is going to hire quarter of a million people this holiday season. Good news if youâve lost your marketing job because of AI: Now you can work in a warehouse.
The hiring surge highlights Amazonâs ongoing efforts to handle the traditionally high volume of holiday orders, even as concerns grow about cautious consumer spending.
Amazon said the new full-time and part-time employees will earn $23 per hour with benefits, while seasonal workers will make an average of $19 per hour.
While U.S. holiday online sales are projected to grow at a slower pace, they are still expected to outpace overall sales growth, according to Adobe Analytics. This optimism is echoed by other major retailers, as companies like Walmart $WMT ( ⌠2.91% ) and Macyâs $M ( âČ 0.22% ) have also raised their annual sales forecasts.
Should you check your 401(k) today?
đïž
If you didnât check it yesterday, then yes. If you did, then meh.
Air traffic controllers work without pay

As the U.S. government shutdown enters its third week, air traffic controllers are feeling the strain. While these essential workers are required to work to keep the skies safe, many are now receiving only partial paychecks. The National Air Traffic Controllers Association is warning that if the shutdown continues, controllers may miss their next paycheck entirely.
âThe job is stressful enough as it is. Now youâre adding this factor of, âHey, when am I going to get this next paycheck?ââ Raymond âMan of Anxietyâ Dahlstrom, an air traffic controller, told NBC. Dahlstrom, alongside colleagues, distributed leaflets outside LaGuardia Airport in New York, urging the public to put pressure on lawmakers to end the deadlock. Similar awareness campaigns were held at Washington, D.C., and Chicago-area airports.
The impact of the shutdown is growing, with air travel delays emerging in key hubs like Nashville and Burbank last week due to staffing shortages. Dahlstrom emphasized the sacrifices controllers are making, pointing out that some are taking on second jobs, such as driving for ride-hailing services, to make ends meet. The good news is they could probably work at an Amazon warehouse over Christmas.
âWeâre still showing up. Nobody is calling out sick ⊠other than theyâre sick,â Dahlstrom said.
The question is: Do you feel safe taking a flight, now? Let us know in todayâs poll!
Luxury fashion faces price fixing fine

The European Commission has slapped Gucci, ChloĂ©, and Loewe with fines totaling over âŹ157 million (nearly US$183 million) for engaging in anti-competitive practices. The verdict follows an investigation that uncovered the luxury brandsâ involvement in fixing resale prices, which restricted independent retailersâ ability to set competitive prices for high-end apparel and accessories.
Commission vice president Teresa âWoman of Trust-Bustingâ Ribera underscored the significance of the ruling: âThe decision sends a strong signal to the fashion industry and beyond that we will not tolerate this kind of practice in Europe, and that fair competition and consumer protection apply to everyone, equally.â
Gucci, part of the Kering $PPRUY ( ⌠1.04% ) group , bore the brunt of the fines with a âŹ120 million penalty. The brand's cooperation during the investigation, which included revealing additional breaches, resulted in a halved fine. Kering acknowledged the issue as being tied to âpast commercial practicesâ and emphasized that a swift resolution was achieved through a "cooperative procedure."
ChloĂ©, fined nearly âŹ20 million, took a proactive stance post-investigation. The French fashion house said: âWe take this matter extremely seriously and acted with the utmost diligence to address it.â
Price fixing or no, their puffy-sleeved dresses still go for $7,650 at Bergdorf Goodman.

#Fashion
Poll of the day: Air traffic controlled or not?
Do you feel safe flying knowing air traffic controllers are in some cases working without pay? |
Poll results: Freedom of the press
We asked: âShould the Department of Defense be able to approve journalists' writings before publication?â
You answered:
âŹïžâŹïžâŹïžâŹïžâŹïžâŹïž Yes, this sounds like a great idea. (27)
đ©đ©đ©đ©đ©đ© No. Journalists should be able to report freely on the U.S. military, which is funded by $1 trillion in taxpayer dollars annually. This idea sounds unconstitutional to me. (964)
991 Votes via @beehiiv polls
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